Latest News

Unlocking the Value in Cloud Migration: Exclusive expert insight

Q&A with entrepreneur and martial artist Matt Fiddes

Bentley unveils new luxury Flying Spur

CEOs of Ettinger, Dunhill headline Walpole Power List

Goldman Sachs announces acquisition of United Capital

Daimler Trucks establishes global organisation for highly automated driving

Mercedes-Benz launches new Swiss-made wristwatch collection

Metro Bank suspends commercial property lending following investigations launch

HSBC to add 50 retail wealth management jobs in Singapore to capture wealthy clients

Meet Aston Martin's brand new Bond-themed DBS Superleggera

The Executive Profiles: Exclusive interview with former supermodel Caprice

New Four Seasons private jet takes passengers on a luxury round the world adventure for $147,000

Forbes has released its latest World’s Billionaires rich list

French luxury goods group LVMH acquires wine producer Le Château du Galoupet

Ecommerce luxury goods platform ‘The Luxury Closet’ closes £8.5m funding round with expansion to Hong Kong

The Executive Explorer travels around Rome to discover the very best restaurants and hotels in the Eternal City

Rome's world famous Doney Cafe gets an elegant overhaul, with a fresh new menu

And they’re off – celebrities line up for Cheshire Socialites’ Ascot fundraiser

New Lexus UX SUV delivers efficiency and luxury

Creative, slightly outrageous, and a little bit crazy: Metamorfosi. The most experimental Michelin-starred restaurant in Rome

Inside the Academy Awards 2019’s luxury £77,000 gift bag

Editors Picks / Entertainment / Featured Articles / Lifestyle / Slider / 09/03/2019

Each year, the Oscars dishes out prizes to the best film and acting performances of the year. If being nominated wasn’t enough, actors are also treated to a gift bag of high-end items and experiences. The Executive Magazine finds out more.

The Oscars have come and gone for 2019, with the likes of Rami Malek (Bohemian Rhapsody), Olivia Coleman (The Favourite), and Mahershala Ali (Green Book) taking home the top prizes.

The night saw the world’s rich and famous descend on The Dolby Theatre, Los Angeles, for a lavish dinner and bottomless champagne, all dressed in their finest attire for the biggest night on everyone’s film calendar.

And, if fulfilling your childhood dream of being nominated for and cashing in on the most sought after prize in film wasn’t enough, actors are also treated to a gift bag of luxury items and experiences – dubbed “Everyone Wins” bags.

This year, the Academy Awards top nominees arrived at their seats to find a gift bag – also known as the “six-figure swag bag” – which included a luxury small-ship vacation with International Expeditions, with a choice of voyages in either the Amazon, Galápagos Islands, Iceland, or Costa Rica; along with a week-long stay in Greece at Avaton Luxury Villas Resort.

To take with them on their trip(s) of a lifetime, the year’s finest actors were also treated to a bottle of premier, handcrafted A. Junod absinthe; one-of-a-kind pieces of art by John Thomson and Reian Williams; MILLIANNA jewellery; Nannette dear Gaspé beauty products; custom fragrances from Scenterprises; and a ZuZu Kim Couture bow tie; to name just a few of the lavish items in this year’s Everyone Wins gift bags.

Along with the two luxury holidays were a whole host of other high-end experiences, including a ‘field to table’ dinner at Flora Farms in Los Cabos, Mexico; a week-long stay at the Golden Door wellness resort; and a three-day stay at another luxury retreat in Malibu (Luxury Wellness Retreat).

Some of the more unusual treats this year included cannabis-infused sweets and beauty products, a ‘phobia relief’ session, and an Elvie Pump: the world’s first silent and wearable breast pump.

The gift bags are not actually associated with the Oscars themselves, and are in fact distributed by an LA-based agency – which has been doing so for 17 years.

On its website, the agency, Distinctive Assets, says: “We are not gifting movie stars and music icons out of a sense of philanthropy. We are gifting them for the same reason they are paid upwards of $20m for a single film: because their personal brand has a value as a commodity.”

Daniel James

Previous Post

Aston Martin reveals details for new hypercar ‘Valkyrie’

Next Post

Geneva Motor Show 2019: the biggest and best announcements

More Stories

Aston Martin reveals details for new hypercar ‘Valkyrie’

High performance car manufacturer Aston Martin has unveiled the new performance statistics for its new hybrid powertrain...

Show Buttons
Hide Buttons