Latest News

Goldman Sachs announces acquisition of United Capital

Daimler Trucks establishes global organisation for highly automated driving

Mercedes-Benz launches new Swiss-made wristwatch collection

Metro Bank suspends commercial property lending following investigations launch

HSBC to add 50 retail wealth management jobs in Singapore to capture wealthy clients

Meet Aston Martin's brand new Bond-themed DBS Superleggera

The Executive Profiles: Exclusive interview with former supermodel Caprice

New Four Seasons private jet takes passengers a luxury round the world adventure for $147,000

Forbes has released its latest World’s Billionaires rich list

French luxury goods group LVMH acquires wine producer Le Château du Galoupet

Ecommerce luxury goods platform ‘The Luxury Closet’ closes £8.5m funding round with expansion to Hong Kong

The Executive Explorer travels around Rome to discover the very best restaurants and hotels in the Eternal City

Rome's world famous Doney Cafe gets an elegant overhaul, with a fresh new menu

And they’re off – celebrities line up for Cheshire Socialites’ Ascot fundraiser

New Lexus UX SUV delivers efficiency and luxury

Creative, slightly outrageous, and a little bit crazy: Metamorfosi. The most experimental Michelin-starred restaurant in Rome

New globetrotting boutique luxury yacht set for 2021 launch

The Westin Excelsior Rome unveils the largest suite in Europe

Grade I listed Hawkstone Hall & Gardens opens doors up to guests

The MB&F LM Split Escapement gets a titanium makeover

Alexander McQueen the latest brand to launch on Tmall Luxury Pavilion

Business / Editors Picks / Featured Articles / Lifestyle / Slider / 02/04/2019

Famed British fashion designer Alexander McQueen has become the latest in a growing list of luxury brands to launch a virtual store on Tmall Luxury Pavilion, Chinese retailer Alibaba Group’s platform for premium brands.

Becoming the first online store in China that is directly run by the brand itself, rather than through a local partner, the store will launch on 16 April, featuring items that incorporate images from the John Daekin Archive as part of the designs.

The Pavilion said the brand’s complete control over their store will give full creative influence over the look and feel of the site, as the Daekin archive manages the work of the 20th-century British photographer who captured the lives of friends in Soho.

Founded in 1992 by the late Lee Alexander McQueen, the brand is synonymous with modern British couture. The brand oversees a network of 73 directly operated boutiques, as well as several franchises and specialty stores worldwide.

Alexander McQueen is the third Kerig-owned luxury brand to join the Pavilion, following Hong Kong-based jeweller Qeelin and Italian fashion house Bottega Veneta.

Sherry Lang, managing director of Tmall’s luxury division, said: “We want to help luxury brands expand their reach in smaller cities and rural areas, where purchasing power is growing, but offer limited access to luxury goods. The Pavilion is well-positioned to fill that gap.”

Lang noted that the Pavilion helps maisons and premium brands engage with China’s younger generation of consumers, delivering the brand exclusivity and tailored shopping experience online that they would get in a brick-and-mortar store.

The growth of the Pavilion comes as Chinese consumers drive global high-end spending, with mainland China’s luxury sales growing 20% to £20bn ($25.8bn) last year, according to Bain & Co. 

Launched in 2017, Tmall Luxury Pavilion now offers more than 100 brands, ranging from apparel and beauty items to watches and luxury cars, including Valentino, Burberry, Tod’s, Versace, Stella McCartney, Moschino, Giuseppe Zanotti, MCM, La Mer, Maserati, LVMH-owned Rimowa, Guerlain, Givenchy, Tag Heuer and Zenith.

Jack Bell

Previous Post

George Clooney, Sir Elton John lead calls for boycott of Brunei-owned luxury hotel chain after passing of anti-LGBT laws

Next Post

From boardroom to bar: LANX launches S/S 19 collection with a taste of the Big Apple

More Stories

George Clooney, Sir Elton John lead calls for boycott of Brunei-owned luxury hotel chain after passing of anti-LGBT laws

Celebrities and global superstars including George Clooney and Sir Elton John have led calls to boycott nine luxury hotels...

Show Buttons
Hide Buttons