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Mercedes-Benz launches new Swiss-made wristwatch collection

Editors Picks / Featured Articles / Lifestyle / Motoring / Slider / 04/06/2019

Mercedes-Benz imparts their design philosophy on the wrist with the new 2019/20 watch collection with elegant and sporty models to reflect the “Sensual Purity” of the vehicles.

The models from the new collections are characterised by the synthesis of functionality and emotion. The hallmark brand identity arises from the harmony of sensuous freeform surfaces and strictly geometrical formed elements. This lends to high-quality watches with a certain distinctiveness. And like the cars, only the highest-quality materials and sophisticated technology with the best workmanship are employed to create the Swiss made time pieces.

The flagship of the new Design Watch Collection from Mercedes-Benz is the new Automatic-Chronograph watch for men, which is both sporty and functional. Its affinity to Motorsport is clear from a first glance at the solid black stainless steel housing and the PVD coating. The dial in black carbon fibre with a CD facet in the counter gauges impresses with steel-coloured, appliqué indices, a superimposed bezel with blue highlights in the top right quarter along with the Mercedes star in the three o’clock position. The tips of the steel-coloured hour and minute hands and of the blue second hand are refined with the luminous substance Super-LumiNova®. The arched sapphire crystal is anti-reflective on both sides, on the top faces of the case, through which the dial can be seen in sharp detail at all times. A sapphire crystal back, through which the Swiss automatic movement ETA 7750 is visible, and a high-quality black leather strap with a folding clasp round off the unique look of this chronograph watch.

The Sport Fashion M3 Chronograph watch for men has a fashionably dynamic appearance. The black stainless steel housing with PVD coating around the black dial beneath the mineral crystal which is anti-reflective on both sides is held by a black nylon strap with a coloured strip in blue woven into the centre. This coordinates with the blue second hand which are also given the Super-LumiNova® treatment. Silver-coloured indices and the Mercedes star round off the minimised, masculine design.

Martin Bremer, Head of Creation Corporate Design at Mercedes-Benz tells us: “Like its predecessors, the 2019/2020 Design Watch Collection is characterised by its autonomous design. As is the case with the vehicles from Mercedes-Benz, these watches’ styling displays the synthesis of emotion and intelligence. The Collection demonstrates how our design philosophy of “Sensual Purity” can be interpreted in different styles – from classic through elegant and basic to sporty.”

“Like the instruments in our vehicles, we put great emphasis on optimal readability, so the dials are clear, and the key elements such as scales, indices, and complications are sized appropriately.”

The Chronograph Classic Rally watch in a square Carré shape appears elegant and sporty in equal measure with its classic colour combination of black, beige and Bordeaux. The three small black totalisers on the beige-background dial indicate seconds, minutes and days of the week, and there is also a date display. A Bordeaux red outline on the outside of the minute bezel and the second hand, also in red, underscore the dynamic impression of the chronograph. This also coordinates with the black, perforated calfskin strap with its lining, underside and topstitching in red. The chronograph also bears the historic Mercedes-Benz logo on the dial as a sign of its brand heritage.

Bremer explains the design details: “It is our intention to surprise our customers over and again with new approaches to form and style. This finds expression in the exciting interaction of convex and concave surfaces and the unusual detailed solutions which are sometimes only apparent at second glance, such as the insert ring on the MB Automatic.”

The new Mercedes-Benz Design Watch Collection is supplemented by the Basic Men’s and Basic Women’s models. The modern 3-hand men’s watch impresses with its understated and at the same time sophisticated design featuring a brilliant blue dial, four appliquéd steel-coloured dual indices, Mercedes star, red second hand, stainless steel housing and black calfskin strap. The women’s model is a glamorous and elegant accessory with its dial in mother of pearl and the rosé-gold-coloured hands as well as the stainless steel housing with its rosé-gold-coloured PVD coating and a beige leather strap. The two quartz watches have mineral crystal which is anti-reflective on both sides and hands featuring the luminous substance.

The products from the Mercedes-Benz Design Wristwatch Collection 2019/2020 are available at Mercedes-Benz sales partners.




Elizabeth Jenkins-Smalley
Editor In Chief at The Executive Magazine




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