Business leaders profiles: Marcus Atkinson

Hagerty is one of the most renowned car insurers in the world, known for insuring some of the finest classic cars on the planet. The Executive Magazine meets UK Managing Director, Marcus Atkinson, to find out more.
Elizabeth Jenkins-Smalley

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

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How do you ensure Hagerty stands out amongst other classic car insurers?

Standing out in a crowded market is always a challenge, and it’s not a simple as upping Google AdWords spend or placing larger adverts in magazines. Today you need to be smarter and find unexplored avenues. At Hagerty we sometimes don’t mention we are an insurer at all. Se...

 

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