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The Executive Magazine


Bugatti and Champagne Carbon announces new partnership

Chief executives for Bugatti and Champagne Carbon Stephan Winkelmann and Alexandre Mea shook hands this week after signing a new contract to officialise the partnership between the two brands.

The testimony of the collaboration between the two, in time for the celebration of Bugatti’s 110th anniversary next year, is the visible-carbon-fibre-coated Bugatti Chiron and a bottle of the new champagne Carbon ‘ƎB.01’ in its carbon fibre wrap.

“Bugatti and Champagne Carbon are avant-gardists of their respective industry, translating their know-how achieved through a proud history into an innovative present and future. Striving for perfection is at the core of all our actions, leading us to constantly want to keep pushing our own boundaries,” Bugatti President Stephan Winkelmann explained.

He added: “We both operate and grow internationally successful businesses from our home, the French ‘Grand Est’ region, where our founding fathers once started their endeavours.”

The ‘ƎB.01’ consists of 90% Chardonnay and 10% Pinot Noir: the vintage of this exclusive champagne was a very bright one for the Grand Est. 2002 saw Bugatti working at full speed on its modern era revival at the hands of the Bugatti Veyron, while extraordinarily in Champagne, it had the perfect weather conditions for good ripeness and flavour concentration.

The creation of a unique and high-quality Champagne Cuvée requires using grapes from the most prestigious terroirs of Champagne. This particular vintage was released from the Carbon vinotheque at the optimum maturity.

“We are thrilled to have the chance to begin an adventure with Bugatti. At the crossroad of tradition and modernity, excellence and technology, Bugatti never makes compromises. We feel the same about our Champagne”, Alexandre Mea, CEO of Champagne Carbon said.

“Our constant pursuit of perfection and relentless desire to innovate has naturally led us to a powerful brand like Bugatti: breaking the conventions and remaining one of the top luxury brands in the world.”

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