Business

Navigating the ‘Deepfake’ era – Understanding and addressing the risks

In an age where seeing is no longer believing, the emergence of deepfakes heralds a new chapter in the battle between fact and fabricated reality. Guest writer Matthew Newton discusses the insidious rise of this technology that can put words into the mouths of the unsuspecting, casting shadows of doubt across the pillars of truth

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Apple to Introduce Advanced AI Capabilities, Challenging Microsoft’s Copilot Dominance

Apple is set to redefine the landscape of software development with the imminent launch of a pioneering AI tool designed to automate coding for iOS apps. Directly challenging Microsoft’s Copilot, this bold innovation signals Apple’s entry into the competitive arena of generative AI. With enhancements planned across iPhone, iPad, and MacOS, Apple is gearing up to transform app development efficiency and creativity, marking a pivotal moment in the tech industry’s evolution

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How the Ministry of Justice drives CX/EX with digital transformation

Explore the digital transformation journey at the Ministry of Justice UK with insights from leaders Gina Gill and Rob Stirling. The Executive Magazine discovers how the MOJ is leveraging technology to revolutionise employee and customer experiences, using AI and innovative strategies to drive efficiency and inclusivity

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Hilton’s Strategic Entry into the Metaverse Elevating Loyalty and Engagement

Hilton ventures boldly into the metaverse, joining forces with Paris Hilton’s Slivingland on Roblox to offer a unique blend of digital and real-world rewards. This pioneering initiative, in partnership with 11:11 Media, marks a new era of loyalty programs, inviting users to explore an immersive Hilton experience while earning Hilton Honors perks

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NatWest Group Appoints New CEO Amid Record Profit Announcement

NatWest Group embarks on a transformative journey with the appointment of Paul Thwaite as its new CEO, coupled with the announcement of a record £6.2 billion in annual profits, the highest since 2007. This strategic move signifies a renewed focus on innovation, efficiency, and sustained growth, marking a new chapter for the banking giant

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The Search for Authenticity in The Digital Landscape: Starcom 2024 Trends Report

Embarking on a journey through the digital complexities of 2024, the Starcom Trends Report unveils the evolving narrative of authenticity in an era dominated by deep fakes and Instagram filters. As we peel back the layers of what’s real and what’s digitally enhanced, the report navigates the intricate dance between technology, personal aspirations, relationships, and the art of communication

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