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Hublot Launches An All New Luxury Smartwatch

Editors Picks / Featured Articles / Gadgets & Technology / Lifestyle / Slider / 07/01/2021

Luxury watchmaker Hublot has launched a brand new smartwatch. A fusion between cutting edge materials and the latest digital technology. The Executive Magazine takes a closer look.

Hublot first released the Big Bang in 2005. Since then, this model has come to embody Swiss watchmaking in the third millennium. In 2018, the first connected version of the Big Bang made its debut. And now, Hublot unveils the Big Bang E. The new incarnation of the brand’s Art of Fusion ethos.

To mark the 2018 FIFA Football World CupTM in Russia, Hublot presented their first connected watch model, the Big Bang Referee 2018 FIFA World Cup RussiaTM. Equipped with the latest technological developments then available for wearable technology, this formidable tool was used both by referees on the pitch and by football fans, as a virtual stadium so they could join in with the competition. Two years later, Hublot returns with a new model: the Big Bang E, a connected watch equipped with the latest technology that adopts all the iconic Big Bang codes.

Electronic watches were created in Switzerland using quartz in the 1970s. Fifty years later, we are continuing in the same innovative vein by producing a second smart watch which boasts an extremely high level of technological sophistication, whilst embodying all the aesthetic values, technical features and excellence that have ensured the reputation of our Big Bang collection. Ever more faithful to our “Art of Fusion” motto, we wanted the Big Bang E to unite Hublot’s highly advanced technical materials with the very latest innovations from today’s digital world.”

-Ricardo Guadalupe, CEO of Hublot
Full of sophistication and advanced technology, this piece fits in perfectly with Hublot’s watchmaking tradition. All the codes that have helped build the brand’s reputation thus far can be recognised instantly, by enthusiasts and the public alike.
The watch case is cut from materials such as black ceramic or titanium in a “sandwich” construction, an innovative style invented by Hublot in 2005. Extremely complex, it comprises 42 components, 27 of which are for the K Module alone, the “cage” which houses the digital heart of the watch. The design of the screws and pushers, the scratch-proof sapphire crystal, and its rubber strap – with deployment buckle invented by Hublot in 1980 for the Classic model and the patented One Click system for easy interchangeability –  leave no-one in doubt: element by element, it is clear that this is a true Big Bang.

The Big Bang E is available in a 42 mm case, made from a choice of titanium or ceramic. The hour numerals are metallised underneath the crystal, which is covered with an AMOLED high definition touchscreen. Just like a mechanical version of the Big Bang, its rotary crown with integrated pusher is used to activate the controls for its electronic module. Developed in partnership with other brands within the LVMH Group, the watch is adapted and perfected to meet Hublot’s requirements.

Transferring their traditional expertise into this new digital environment, the designers in Nyon have developed new watch functionalities. Apart from the “Time Only” analogue function, the Big Bang E features exclusive interpretations of traditional watch complications, such as a Perpetual Calendar with an immaculately precise moon phase or a second GMT time zone, which presents the earth in a very realistic way. These functionalities have been revisited and enhanced to take advantage of the possibilities offered by the digital world. Despite this built-in technology, Hublot guarantees the watch is water-resistant to a depth of 30 meters.

Powered with Wear OS by Google™, the Big Bang E enables customisation to the smartwatch experience. The wearer can access apps on Google Play, get answers on the go with Google Assistant and make fast simple payments with Google Pay. For a more personal experience, easily swipe to helpful information and stay up to date with notifications and messages. In addition, dials specifically created by the talented Hublot ambassadors and Friends of the Brand will be gradually unveiled.

The Big Bang E will be produced in two different editions: one in titanium and one in black ceramic. For the first time in Hublot’s history, this watch will be sold online on the brand’s website as well as on the Wechat network in China. It will then be available to purchase in boutiques and the traditional network.







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