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The Executive Magazine


International Women’s Day 2021: Robyn Grassanovits

To celebrate International Women’s Day 2021, The Executive Magazine speaks to Robyn Grassanovits, Senior Director of Product at Cirium.

With more than 30 years’ experience, Robyn has spent her career pioneering innovations and has a passion for bringing ideas to life. Always watching market trends and new technology, she’s uncovered new business models and disruptive products that have become established industry norms. In her current role at Cirium, Robyn is unlocking new opportunities for the travel industry by leveraging some of the largest datasets in travel. When Robyn’s not brainstorming with partners or iterating on another innovation, you can find her gardening or reading on a Maui beach.

What would be your advice to women looking to start their career in travel/aviation or change their career path?

“Learn, learn more and don’t ever think you’ve learned it all. I’m not talking about textbook learning; I’m talking about the industry. I’ve been in this industry a long time, but every day I learn more about the same things I thought I already knew. It’s like learning shapes as a child, you learn what a square is but as time goes on, you learn more and more about that square – but from different perspectives – allowing you to eventually see the multi-dimensional cube.

“Don’t be afraid to challenge the status quo. This is the core of innovation and evolution. Also, be bold and speak up. I have been in far too many meetings where I was the only woman in the room – we need more women in travel technology. Being a woman among a collection of men means we bring different life experiences and perspectives to the table. I know how uncomfortable it can be to swim upstream and voice disagreement or a different perspective. But every person in a room brings unique experiences to the table that can shape a better path. There is ‘genius’ in each of us, so speak up so a collective genius can be harnessed.”

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