Aston Martin and TAG Heuer have celebrated the announcement of their partnership in style this week with the global release of a limited edition timepiece.
After announcing the collaboration between the two iconic brands at the Geneva Motor Show earlier this year, top creative talents at the two companies have worked together to create a timepiece that expresses the brands’ shared values of performance, precision, and craftsmanship.
The TAG Heuer Carrera Calibre Heure 01 Aston Martin Special Edition is the second watch of the partnership: the lower-priced TAG Heuer Formula 1 Aston Martin Special Edition timepiece was also announced at the motor show in Switzerland on 6-8 March.
Inspired by the geometric shapes of an Aston Martin sports car, the new watch draws a direct vision of its colours, shapes, patterns, and materials from an Aston Martin.
The stunning 45mm solid steel case boasts a ceramic black brushed tachymeter bezel with Aston Martin engraving. The manufacture movement is visible through the dial, which is skeletonised in a hexagonal pattern that pays homage to the details on the breathtaking new Vantage.
Exclusive to this luxury timepiece is the reshaped lugs, which were inspired by the lines of Aston Martin’s world-renowned bodywork.
Aston Martin vice-president and chief creative officer, Marek Reichman, said: “This timepiece is a beautiful reflection of the design language of both Aston Martin and TAG Heuer.
“Each watch will provide its owner with a taste of the Aston Martin luxury lifestyle where there is attention paid to every detail. They will also enjoy the craftsmanship and build quality that is synonymous with the two brands.”
The TAG Heuer Carrera Calibre Heuer 01 Aston Martin Special Edition is available now from TAG Heuer retailers, in-store and online, at RRP £5,250.