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The Iconic Jaguar E-Type: Reimagined by Helm Motorcars

Perhaps the most beautiful and iconic cars of all time, the Jaguar E-Type, as be reimagined by artisanal auto manufacturer Helm Motorcars. The Executive Magazine takes a closer look at this £420,000 modern take on a motoring legend.

Helm exists to push the boundaries of automotive customisation, and is born out of a love for the Series 1 Jaguar E-type. Bringing together uncompromising production standards, with advanced modern technology and bespoke interiors, it has a mission to celebrate the artistry of the iconic Series 1 design, while elevating the driving experience to the pinnacle of contemporary luxury.

Only 20 of the £420,000 cars will be produced, all to the exact specification of the owners, to create unique works of automotive art, which will never be replicated.

Originally designed by former aeronautics engineer Malcolm Sayer, on its release on 15 March 1961, Enzo Ferrari described the Series 1 Jaguar E-type as “the most beautiful car ever made”. Sixty years on, with Sayer’s mathematically perfect lines flowing seamlessly from long nose to shapely rear, it remains a marvel of automotive engineering.

Having spent over a decade professionally sourcing the finest examples of these cars for restoration from across the UK and Europe, Helm founder Chedeen Battick approached the project with an obsessive eye for detail, and a deep respect for the value of British craftsmanship.

From the steel-reinforced monocoque shell, the handmade aluminium doors and hand built and polished big bore aircraft-grade stainless steel exhaust system, upwards of 3,800-man hours go into creation of one of Helm’s E-types. Under the aluminium handmade bonnet, lies a 300 bhp fast road 3.8 litre normally aspirated engine.

Elsewhere, modern technology such as electronic speed-sensitive power steering, a bespoke engineered five-speed gearbox, 6 pot alloy front brakes, adjustable suspension, a heated screen and soft close door system, is integrated subtly without interfering with the purity and elegance of the original design.

The interior, designed and produced in collaboration with Bill Amberg, sees buttery soft suede and plump semi-aniline leather used throughout. Lowering oneself into the driving seat of a Helm E-type is an unparalleled sensorial experience – the haptic qualities of the leather, together with thoughtful and exquisite internal detailing are intended to be as satisfying as trying on a new bespoke suit, or a perfectly fitted glove.

Hand crafted aluminium internal panels have been wrapped by Amberg’s team of leather craftspeople, while beautifully executed hand-stitched detailing is used on leather toggle switches, a hand stitched steering wheel and matching grab handle. Leather upholstery with stitched detailing was completed by the studio, and Amberg has created bespoke luggage for each Helm E-type, in the form of two sets of his iconic Rocket bags, in weekend and briefcase editions.

Turning the key in the ignition, a Helm Jaguar transports the driver back to a place and time in history. “I wanted to create the E-type the way I feel it should be, remaining sensitive to its history, but without a vinyl interior, and without the hassle of carburettor trouble,” explains Chedeen. “We combine British craftsmanship with the finest standards of modern automotive engineering, instilling a feeling of love, care and attention to detail within each component.”

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